Yes, everybody’s talking about Facebook, Tweeter, Youtube, Linked-in and Flickr nowadays. A lot of brands are using them to build relationships with clients, or form communities of their own. How can we squeeze the max out of them today? Here are some ideas.
1) Do you think Flickr is just for photography aficionados? Yes they are, but with smartphones so prevalent nowadays, everybody’s a photographer of some sort. Ask your fans to share photos on how they use your products, perhaps in creative ways. Ask them to share their testimonies with other Flickr fans.
2) Research intensively on your brands, your consumers and your competitors. Use brands.peoplebrowsr.com to find the hottest brands talked about currently. Seek out discussions related not just to your brands, but to your category, related products and technologies. This will help to widen your search and find interesting content.
3) Make your videos easily searchable on Youtube. It’s just like Google. You need to do optimization to be ranked higher in searches. Spend more time on titling and tagging your videos, so your consumers can find them.
4) Use the right measurement. We use to pay big bucks to agencies that measure consumers’ response to our TV ads. On social media, its a lot more straight forward. Check how many views you have for Flickr and Youtube. Check the number of retweets on Twitter. Check out your Facebook posts’ likes and comments.
5) Be present on the top social media sites. Twitter, Facebooks, Google+, etc. The more ways you can be contacted by your potential consumers, the more satisfaction they get from your brand. Shows that you care and can listen.
6) For Twitter, instead of tweeting what you had for lunch, try promotions for a change. Give an iPhone away for free if they retweet your tweets to all their friends. Give discounts and free samples for your followers. They like these kinds of stuffs.