Google is a Marketer’s Best Friend

I love Google as a marketer. Do you?

Google is indeed a marketer’s best friend.  Since 10 years ago, Google has consistently risen in popularity among web users. Google is a classic example of how to cater your products or services to meet consumers’ needs and wants. With ever increasing quantity of websites online, Google is a boon when it comes to understanding what we are looking for when we search the web. So marketers should really leverage Google’s expertise and dominance on web searches.  Here are 3 reasons why:

1) Google has 83% market share of the global web search engines. It is dominant in almost every country, except in China and Russia, where Baidu and Yandex reign supremacy. Google also dominates web email with its Gmail. Gmail wins with its huge email space offered, where most users do not need to delete any past emails. If you have not realized by now, Gmail offers ads based on your email content. Seriously, with 83% of global market share in search engine, do you need to advertise in other search engines?

2) G00gle searches dominates as the most ‘intelligent’ so far, beating out others such as Yahoo or Bing. Google can fathom what the searcher is thinking about pretty quickly, giving them search results that are accurate. Similarly, Google is able to offer web users the most relevant ads for their searches, ensuring quality clicks for advertisers. Google is also strict about advertisers’ contents, giving favor to advertisers that best meet users’ needs. Advertisers can track their cost per click closely, giving very accurate ROI analysis.

3) The other secret weapon of Google is the ownership of Youtube. Youtube owns 44% market share of online videos watched, many times greater than the other competitors. Youtube now offers pre-video short ads, allowing advertisers to customize ads to their target demographics and most importantly, the advertisers can get assurance that their video ads will be watched by Youtubers. With the integration of Google Account among Gmail, Google+ and Youtube, advertisers can target their consumers pretty accurately.

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Truth, Love and Power in Marketing

The Ultimate Goal of All Brands

I was just reading Steve Pavlina’s website on the pinnacle of human development through Truth, Love and Power.  Steve claims that personal growth will have to start with these three fundamental elements.

In marketing, it is also through truth, love and power that we grow our businesses.  It is through truth of what our products can do that establishes trust with our consumers.  With the truth about how our products can make consumers healthier or make their lives better, consumers will be willing to form a stable, long lasting relationship with us.  If we resort to marketing gimmickry and falsehood, we can get customers to come once, and then never again.

Through love, consumers want to have deeper relationships with their friends and loved ones.  If we can help them to make this easier, consumers will love us to bits too.  There are various kinds of relationship enhancements that a product or service can do.  One is to make the consumer more attractive.  Another is giving gift options for them to share their love.  Also, if you help them to save time, they will have more time for their loved ones.  Gradually, your brand will be included in their circle of loved ones.

Finally, power.  Achievement has always been what keeps us all motivated in pursuing our goals.  Men, especially wants to display their achievements through status symbols of an expensive watch, or the latest Mercedes series.  Women too are not to be left behind.  Women are getting more educated, and are increasingly found in the upper echelon of the corporate ladder.  If you can help them to reach their achievements earlier, or allow them to show their success through your products, your brand will achieve success too.