What are the qualities of a good marketer? Even though marketing is a ubiquitous job, it is also a high pressure job. You often have to meet goals and deadlines, which are at times challenging. If you have a great brand that is growing healthily in a low competitive environment, good for you. If you have a brand that has saturated growth, and competitors continue to nibble at your market shares, you need to tough it out. A life as a marketer has its ups and downs, and you need the right qualities to weather them all.
The first quality you need is optimism. Be happy when your business is growing healthily. But when your business decline, do you get depressed, give up or get frustrated? Yes, the environment may be tough, but a good marketer will always have the optimism to face the problem. If the marketer gets negative or depressed, the energy will demoralize the team. He will also lose energy that can be channeled towards solving the problem. Optimism will help to channel all the positive energy to continue on, and to solve the problem at hand.
The second quality is discipline. I have seen a lot of good marketers got swayed by new technologies or marketing fads. Always, always go back to the fundamentals of marketing and sales, and incorporating them to your strategy and tactics for the long and short term. Do not get desperate with unhealthy short term sales tactics that may affect the strength of your brands.
The third quality is focus. Focus on a few key things that will grow your business. Commit to doing them well. Don’t get distracted by doing many things, and then at the end realized that you did not do your best in any of them. Channel all your energy towards a few key strategies, and commit to do them well, better than all the competitors. Even if you meet defeat, your conscience is clear, as you have put in your best.