Boosting Brand Equity

There are some key ways to boost your brand equity.  The first one is to increase awareness for your brands, or brands.  It will be easier if you have umbrella branding, such as Philips electronics, where every new product has Philips name on it.  This will help to boost awareness quickly.

Another method is to have more holistic marketing.  If you focus mainly on TV, you will know that people are watching less and less TV nowadays as their countries get more developed and advance in technology.  You will also clash with major brand companies such as P&G and Unilever that buy TV media in bulk, and much more than others.

What you can do is to invest more in events, sponsorships, publicity, sampling, online, etc to get attention.  Big companies do not have an edge yet in these arena, so gain strengths there.  In awareness building, increase positive attributes linkage to your brand such as ‘good perceived quality’, value, high tech, and so on.

The next thing you need to do is to increase brand loyalty for your brands.  The easiest thing to do is to have some loyalty rewards for frequent purchasers of your brand, which will increase the value of your brand due to the incentives given.  Another method is to generate newsletters, blogs and email updates to keep the relationship strong between your brand and your regular customers.