Google is indeed a marketer’s best friend. Since 10 years ago, Google has consistently risen in popularity among web users. Google is a classic example of how to cater your products or services to meet consumers’ needs and wants. With ever increasing quantity of websites online, Google is a boon when it comes to understanding what we are looking for when we search the web. So marketers should really leverage Google’s expertise and dominance on web searches. Here are 3 reasons why:
1) Google has 83% market share of the global web search engines. It is dominant in almost every country, except in China and Russia, where Baidu and Yandex reign supremacy. Google also dominates web email with its Gmail. Gmail wins with its huge email space offered, where most users do not need to delete any past emails. If you have not realized by now, Gmail offers ads based on your email content. Seriously, with 83% of global market share in search engine, do you need to advertise in other search engines?
2) G00gle searches dominates as the most ‘intelligent’ so far, beating out others such as Yahoo or Bing. Google can fathom what the searcher is thinking about pretty quickly, giving them search results that are accurate. Similarly, Google is able to offer web users the most relevant ads for their searches, ensuring quality clicks for advertisers. Google is also strict about advertisers’ contents, giving favor to advertisers that best meet users’ needs. Advertisers can track their cost per click closely, giving very accurate ROI analysis.
3) The other secret weapon of Google is the ownership of Youtube. Youtube owns 44% market share of online videos watched, many times greater than the other competitors. Youtube now offers pre-video short ads, allowing advertisers to customize ads to their target demographics and most importantly, the advertisers can get assurance that their video ads will be watched by Youtubers. With the integration of Google Account among Gmail, Google+ and Youtube, advertisers can target their consumers pretty accurately.
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