I was just reading Steve Pavlina’s website on the pinnacle of human development through Truth, Love and Power. Steve claims that personal growth will have to start with these three fundamental elements.
In marketing, it is also through truth, love and power that we grow our businesses. It is through truth of what our products can do that establishes trust with our consumers. With the truth about how our products can make consumers healthier or make their lives better, consumers will be willing to form a stable, long lasting relationship with us. If we resort to marketing gimmickry and falsehood, we can get customers to come once, and then never again.
Through love, consumers want to have deeper relationships with their friends and loved ones. If we can help them to make this easier, consumers will love us to bits too. There are various kinds of relationship enhancements that a product or service can do. One is to make the consumer more attractive. Another is giving gift options for them to share their love. Also, if you help them to save time, they will have more time for their loved ones. Gradually, your brand will be included in their circle of loved ones.
Finally, power. Achievement has always been what keeps us all motivated in pursuing our goals. Men, especially wants to display their achievements through status symbols of an expensive watch, or the latest Mercedes series. Women too are not to be left behind. Women are getting more educated, and are increasingly found in the upper echelon of the corporate ladder. If you can help them to reach their achievements earlier, or allow them to show their success through your products, your brand will achieve success too.