Can increased heartbeat from a Shaky Bridge be good for your brand?
Can increased heartbeat from a Shaky Bridge be good for your brand?

Excitement can add liking to your brand.  So how can you generate more excitement and liking for your brand?  Let’s start with a little background study first.

An experiment was done on two groups of people.  For the first group, the participants had to cross a normal, stable bridge to get to the other side.  At the other side of the bridge is a decent looking female researcher who gives out her phone number freely to all participants.  Similarly, the second group is made to go through a bridge also, but this time, the bridge is a shaky, rickety one.

So what were the results?  The second group had far more participants who called the lady after crossing the bridge.  The guys mistook the excitement they had in crossing the bridge to liking the girl.  Their heartbeat increased when they saw the girl, so that mistakenly implied that they must have liked the girl then.  This caused a lot of them to call the girl up after the experiment.

When the car Scion was launched in America, they invited young people to a cool concert with famous pop singers.  The excitement they had at the concert was passed on to the car brand, and a lot of them ended up liking the car after the event.  Something you can do for your brand too?

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