Without further ado, here’re the 7 great online marketing ideas:
1) Use Google Alert to check out your own business’s online reputation, and what competitors are doing. You can also find out what businesses that target your consumer demographics are doing. This provides fantastic marketing ideas that you can model after.
2) Email marketing is not dead. With Facebook, Twitter and LinkedIn hogging the limelights lately, you would have thought that email marketing is dead. Nope, it is not. Email is like direct mail, only far cheaper. Everybody likes to receive personalized emails, so it is still a profitable marketing tool.
3) Post videos about your niche. If you are selling swimming pool cleaning products, create videos relevant to this topic. Find out what your customers’ questions are, and answer them with videos that you upload to Youtube or Vimeo. You can also have video teasers. Upload a couple of videos, and then direct the viewers to your website for more educational videos. And on your landing page, put a compelling sales letter to sell your products, or get leads (contacts) from the readers.
4) Get your partners, suppliers and customers to spread your name. Offer to give them the same exposure in return. Or promise them a gift. They are your best salesmen!
5) Do not overlook mobile phone marketing. Now with better technology, cell phones can access the web readily, and view pictures easily. One caution though. Do not buy random lists and spam those in the list. Only do ‘opt-ins’ before you blast marketing messages to them. People are less tolerant of short messaging spam compared to email spam.
6) Re-examine your web url names. If you have hard to remember or hard to spell names, strongly consider changing the name to something memorable and shorter. If you can’t change your company name, you can still use a name that reflects your niche, such as ‘bestspeaker.com’, or ‘tastiestcakes.com’.
7) Use Twitter for regular connections with your customers. Offer to retweet often. By using klout.com, you can find out who are the high influencers among your followers, and offer them business opportunities to tweet on your behalf.