People like their moments of fame and glory in this world. You can choose to honor someone publicly for their work, or you can shoot a TV commercial using people who have won a certain talent contest. He or she will be eligible to join the contest only if your products are bought, perhaps in a certain minimum quantity.

Help your key customers. If you want them to buy extra loads of your goods, then help them to run a coupon deal or promotion to sell off those stocks fast. Make it exclusive to them.

Be sincere in your CRM efforts. Don’t just sponsor a small concert. Go the extra mile, such as giving larger aids to society or education. Or be concerned for the environment, with 100% of your products using recyclable materials.

We have too many cards today, and too little benefits on them, such as discounts only on your merchandise. Partner with other organizations for more rewards to your card holders, such as resorts, airlines, theaters, sports equipment and so on.

If you run a contest, involve non contestants to increase your reach impact. E.g. you can engage them by allowing them to vote for the contestants.

If your brand is strong, offer your brand’s merchandise such as T-shirts, soft toys, bags, dolls and magazines. Your customers will help you advertise your brand when they sport your merchandise!

Don’t bore customers and retailers with run of the mill discounts, promotions and price offs. Do something sensational, such as breaking a world record. Have games and contests that go nationwide. The Subaru challenge in Asia is a good example. The contestant who can last the longest with his hand on the car wins a car, and this gets national radio and PR coverage yearly.

Tell, don’t sell. Advertise to get them curious and interested, then tell them about the wonders of your products, and how they are relevant to your customers.


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