Have good designs for your products. One good example is the method range of household products. They not only clean well, but also decorates the house.
Support a good cause, such as Innocent drinks in UK supporting the cause of giving clothings to the homeless.
Other marketing techniques that work with women: storytelling, testimonies, before and after comparisons, humour, milestone references such as anniversaries and birthdays, women as heroes and praise them as smart.
Let women share the word easily. Give them information that they can write about in their blogs or emails to their friends.