If you want more people to remember your advertisement or brand, you need to work harder. No point producing typical auto ads with shimmering body parts and dusts of clouds as your car zooms past. It’s been done to death. You need something that you can link to. A memorable device. Like the bunny for Energizer. Or a color theme that differentiates you from your competitors. A pink color hair salon from walls to uniforms? A great linkage was born when Gajol lozenges brand published an article on how Pavarotti could have used it to salvage his cancelled concerts. Free endorsement that worked extremely well for Gajol.
Try giving a typical sound to your product, like the popping sound of Pringles can. How about the Intel tune in its advertisements? Or Nokia’s tune when you start up your Nokia handphone? The iconic iPod turning wheel that is recognizable world wide?
Jingles are also powerful. There’s a brand of chocolate roll called ‘London Choco Roll’ in Asia that advertises frequently in Asia, so frequent that kids are singing the jingles everywhere.
How about sex? The truth is, love sells better than sex. Wholesome and more natural models in ads apparently sold more merchandise than ads with sexy and provocative women, but about two times more. Why is that so? The wholesome and more natural models are closer and more relevant to the woman on the street.
Testimonies and home videos made by real people often increase the authenticity of ads, which sell products better. Ordinary people with stories to tell can move products faster than fabricated sexy models that are paid huge amounts to endorse products.